tourism

Heritageisation of the Sun Corridor: A Heritage Tourism Perspective

The Sun Corridor, as the "New Heartland" of Arizona, has gathered unprecedented momentum in recent decades. It is one of ten megapolitan regions in the country and encompasses a total of four metropolitan areas in Arizona: Phoenix, Tucson, Prescott and Nogales. The primary purpose of the development of this corridor has been to link together cities, towns, villages and counties based on "goods movement, business linkages, cultural commonality and physical environments" (1). Several reports observe growth, recent trends and emerging industries in the region. However, a micro-level blueprint for a synergistic corridor product that can strongly tie the metropolitan areas together in a multi-sector, unified approach and provide opportunities and prosperity to the region and overall state is still lacking. This opinion piece suggests a present-centered heritage corridor paradigm to promote heritage tourism in the region.